Frequently Asked Questions

Welcome to Nautical Fashion, your premier destination for authentic British coastal style. We understand that shopping for timeless, high-quality clothing online requires clarity and trust. To help you make informed decisions, we’ve compiled this detailed guide addressing the most common questions about our products, policies, and the unique heritage of the brand we represent.

What is the brand behind Nautical Fashion?

The clothing you see on our website originates from a renowned British brand deeply rooted in maritime tradition. Founded in 1981 in the coastal town of St. Ives, Cornwall, the company was established by the wife of a local trawler owner. Frustrated by the lack of practical yet stylish clothing suitable for the harsh coastal weather, she began designing garments that were both functional and fashionable.

This heritage of “clothing made for the coast” defines the brand’s identity. While we operate under the domain Nautical Fashion, the products we offer are the genuine collections from this Cornish heritage label, known for their distinctive use of color, print, and durable construction.

What kind of clothing does Nautical Fashion sell?

We specialize in coastal-inspired clothing designed for real life. Our collections are curated to reflect the effortless elegance of seaside living, blending practicality with timeless design.

• Women’s Wear: Our range includes everything from the brand’s famous striped knits and Breton tops to flowy dresses, tailored jackets, and comfortable trousers. We focus on pieces that transition seamlessly from beach walks to weekend outings.
• Outerwear: A core part of the collection is the outerwear, particularly the waxed cotton jackets and coats. These are iconic pieces designed to withstand wind and rain while maintaining a classic silhouette.
• Materials: We prioritize natural fabrics. You will find extensive use of cotton, linen, cashmere, and responsibly sourced wool. The brand is known for its commitment to soft textures and high-quality materials that get better with age.

How should I care for my Nautical Fashion purchase?

Proper care is essential to maintain the longevity of your coastal wardrobe. The brand we represent designs clothes to last, but they do require specific attention due to the natural materials used.

• Washing: Always check the care label inside the garment. Generally, we recommend washing cotton and linen items at 40°C to preserve the fabric and color. For delicate items like cashmere, a cooler wash or dry cleaning is advised.
• Waxed Jackets: These require special care. Do not put waxed jackets in the washing machine, as this can strip the wax coating. Instead, wipe them down with a damp cloth and allow them to air dry. You may need to re-wax the garment periodically to maintain its water-resistant properties.
• Drying: Avoid tumble drying whenever possible, as high heat can shrink natural fibers. Line drying is the best method to keep your clothes fitting perfectly.

What is the brand’s approach to sustainability?

Sustainability is not just a trend for the brand we represent; it is a fundamental value. Being based in Cornwall, the company has a deep connection to the natural environment, which drives its ethical practices.

• Responsible Sourcing: The brand is committed to sourcing materials responsibly. This includes using organic cotton and ensuring that wool and cashmere are sourced from suppliers that adhere to high animal welfare standards.
• Ethical Production: A significant portion of the manufacturing still takes place in the UK and Europe, ensuring fair labor practices and reducing the carbon footprint associated with long-distance shipping.
• Durability: The core philosophy is “buy once, buy well.” By creating high-quality garments designed to last for years, the brand actively combats the culture of fast fashion and reduces textile waste.

How do I know which size to order?

Finding the right fit is crucial for comfort and style. The brand we represent typically offers a generous, relaxed fit that is characteristic of coastal wear, allowing for layering.

• Size Guide: We provide a detailed size guide on our website. Please measure a similar garment you already own and compare it to our measurements (in cm) rather than relying solely on standard size labels (e.g., Small, Medium, Large).
• Fit Notes: Pay attention to the product descriptions. Some items may run true to size, while others, particularly knitwear, might have a more oversized fit. If you are between sizes, we generally recommend sizing down for a closer fit or sticking with your usual size for the classic relaxed look.

How can I contact customer service?

We are here to help with any questions you may have about our products, sizing, or orders. While specific contact details are available on our website, we strive to respond to all inquiries promptly.

Whether you need advice on styling a specific piece or assistance with your purchase, our team is dedicated to providing you with the best possible service.